Philosophy

A collection of 10 key sustainable wardrobe staples, aiming to save you time each day so you’re free to focus on what’s important to you, with clothes you wear often.

We created often, considered design with lasting quality at the right price. The collection focuses on fit and fabric and ranges from T-shirts to Overcoats. Our decades of fashion industry experience enable us to refine, source and develop the finest products.

Each product is made with sustainable fabrics and manufacturing techniques, so it’s better for you and the environment. We focus on mindful consumption, moderate production, and conscious design, so that each essential item has several lifespans ahead.

Our goal is to work with nature, rather than against it, using the best sustainable sources, where everyone and everything is treated well. We aim to support organic farming from seed to source, where our cotton is grown naturally without pesticides or pollutants and using mostly rainwater.

We work with GOTS certified factories and aim to use less water consumption, natural dyes, and environmentally friendly production techniques. We are proud to produce our collections within Europe, in Portugal and Germany, so we can visit our factories frequently, and ensure the best earth conscious approaches are delivered.

We are part of the change, as good planets are hard to find.

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