History of Corduroy Corduroy evolves from the ancient cotton weave known as ‘fustian’. This manufactured textile existed for thousands of years before it came to acquire the name of corduroy as we know it. In...

"Everyday I take a cold shower" Thanks to the mentoring of „The Iceman“ Wim Hof, our founder and creative director Ashley Marc Hovelle (Ash Hov) starts every day with a cold shower.  Regularly exposing our...

History of the Jeans Have you ever wondered about the origins of your favourite pair of jeans? Jeans are made of a fabric called denim. The name “denim” comes from the name of a sturdy fabric...

10% of a home’s electricity goes to washing and drying clothes. Washing clothes at 30°saves 40% energy. Washing clothes The less frequent, the better! It depends on how you wear your clothes, how much you...

Hello from Berlin, The world has slowed down. We believe in every situation there is something to learn and turn into something positive. We are using this time to reset and rethink the way we...

The first (hooded) sweatshirt Initially hoods were added to sweatshirts to keep workers warm during the bitter winters in Upstate New York in the 1930's. Shortly after, supplied as sports kit including sweatshirts to the...

Everything that we use and do often naturally has an impact on our lives, our environment and on the planet. We focus on products that we use often, to improve them and make them functional,...

10 items you wear often.

  Few style evolutions have been as remarkable as that of the sweatshirt. From its origins in Medieval Europe to its powerful presence in today’s fashion world, the sweatshirt has become both a style icon...